The Beatles iPad game

The Beatles Save
Pepperland with Love

Viral game for web and touch
Concept and delivery

Challenge

Conceive and build a HTML5 game for desktop and touch-devices to promote the release of the Yellow Submarine film restoration re-release on Blu-ray.

Response

Idea Junction devised and developed three solid concepts and worked with Motherlode Media to choose and refine these. To cater for retina-screen iPad, perfectly crisp double-resolution graphics were created and served to retina devices only. The game included Facebook Connect and Twitter viral mechanics.

Play the game

The Beatles iPad game
National Geographic, MTV, Rock Band, EMI
Virgin Records, The Beatles, Discovery Channel, Kings College London

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