Viral game for web and touch
Concept and delivery
Conceive and build a HTML5 game for desktop and touch-devices to promote the release of the Yellow Submarine film restoration re-release on Blu-ray.
Idea Junction devised and developed three solid concepts and worked with Motherlode Media to choose and refine these. To cater for retina-screen iPad, perfectly crisp double-resolution graphics were created and served to retina devices only. The game included Facebook Connect and Twitter viral mechanics.
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